Dark background with colorful squiggly lines and a small icon of a cloud with stars above it.

FriENDLY COLLECTIVE

The Brand OVERVIEW

What started as a small, community music studio has transformed into a fully-fledged music brand & media house with the goal of shining a spotlight on under-represented talent in the local community & beyond.

Art House Creative provides end-to-end operational support for the brand. From strategic planning, production & post-production support, and campaign management.

Guide demonstrating the primary logo design for Friendly Collective, featuring a cloud with stars above and bold, rounded text below. The guide includes instructions on logo spacing and placement.
A typography style guide showing various header fonts, sub-headlines, and body text styles, along with example paragraph text, with font names like BN BOOP, CHUBB, RECOLETA BLACK, CRINGE SANS REGULAR, and RECOLETA MEDIUM listed on the right.

Team

Christian Hundley // Creative Director

Aditya Kamath // Brand Director

Tomas Muelling // Art Director & Graphic Designer

Flagship Content

Man wearing headphones, sitting on a green chair with an orange background, recording into a microphone with greenery on it, holding a phone, with the text 'The Sit Down' and 'Trev Rich' overlayed.
A man with braids and sunglasses sitting on a green leather armchair in front of an orange background, singing into a microphone suspended from a boom stand.

Social Content

A young man sitting on a chair holding a guitar, wearing ripped jeans and a layered outfit, with a backdrop featuring stylized text and a small cloud graphic over a gradient background.
Green cover with bold black and white text reading 'How to Book a Show' and smaller subtext '4 Key Tips for Independent Artists that are ready to take it to the next level' with colorful squiggly lines scattered across the background.
A dark-themed infographic with white and beige text emphasizing the importance of building a solid foundation before venue selection. It lists steps like releasing fresh music, creating an EPK, branding, and professionalism, then questions what about the venue with decorative squiggly lines.
A DJ wearing a baseball cap and headphones, working with a DJ mixer in a warmly lit room decorated with art and string lights.
A musician wearing a black t-shirt, white cap, and silver jewelry, DJing with headphones and a DJ console in a warmly lit indoor setting with colorful paintings and string lights.
A person working on a laptop at a desk-themed event called Friendly Mag, with a sign saying 'Welcome to Friendly Mag' and a map of the world on the wall. The person is wearing a cap and dark clothing, and there are computer equipment and decorations around.
A yellow page with black bold and regular text, titled '2. Research Venues'. It discusses selecting venues based on size, audience, and purpose, and includes tips like starting small with coffee shops and open mic nights, and getting into the room to perform.
Guide on how to reach out professionally, including tips on being respectful with emails, preparing for performances, acting professionally, and being ready for rejection, on a green background.

Team

Christian Hundley // Creative Director | Producer | Director of Photography

Aditya Kamath // Audio Engineer | Editor

Tomas Muelling // Art Director | Graphic Designer

Analytics

As of 01.05.2026

Instagram (90 Days)

261,761

Impressions

Black and white photo of a music studio with electronic equipment, two people, and a large screen displaying a cloud and birds. Text overlay reads 'Run It Back' and 'Cameron Cade'.
A person wearing a black cap with an American flag patch, headphones, a nose bandage, and layered necklaces, looking at a smartphone.
Cover image featuring a performer with curly hair holding a sparkler in one hand, raising their other arm, dressed in a shiny jacket, with the text 'FriendlyMag, Kota, Colorado, & the Collaborative Spirit of Denver'.
Yellow background with black text, part of a motivational guide titled '4. KEEP GOING'. The visible section includes tips about lead generation, connecting with others, and enjoying the journey, with some abstract line drawings scattered across the background.
Dark background with white text that says "Tag an artist who needs to see this." Small logo of Friendly Collective at the bottom.

Engagements

13,539

Engagement Rate

5.2%

Shares

1,060

YouTube (28 Days)

Saves

289

Follower Growth

+27.7%

61,394

Instagram (30 Days)

Impressions

Engagements

3,461

Engagement Rate

5.6%

Shares

288

Saves

82

Follower Growth

+7.3%

3.9K

Views

Video Samples

2.4K

Engaged Views

44.8 hrs

Watch Time

37,558

Impressions

Events & COLLATERAL

Green flyer for a community event titled "Friendly Collective Open House" on Sunday, August 3rd from 5pm to 9pm. The flyer features illustrations of gingerbread men, a house, and a small cloud with stars, and includes a note to DM for the address.
Yellow flyer for an introductory music branding course, offering free content on defining music branding, brand storytelling, visual branding, and creating a cohesive experience, with a QR code for sign-up.
Poster for a fashion workshop for photographers. Date: Sunday, February 16th, 12pm-3pm. Location details, limited to 8 photographers. Organized by Friendly Collective and Ryuju Collective. White text on a dark background with a small cloud and camera icon at the bottom.
A promotional poster for a giveaway including details about free studio time and art content package, with instructions for winners, and decorative abstract lines and color borders.

Team

Social media promotion poster with the text 'Follow us' and repeated Instagram handle '@friendlycollectivestudios' displayed in a tree shape, with a QR code and an Instagram logo at the bottom left corner.
Flyer for internships at Friendly Collective Studios, a Denver-based creative studio and artist collective. The flyer invites applications for summer internships in music production, artistry, branding, photography, videography, post-production, and running a studio, open to students of any major. It includes a QR code for applying.

Christian Hundley // Creative Director

Tomas Muelling // Art Director | Graphic Designer

Art House SCOPE OF WORK

  • Project Management

    Strategic Planning

    Content Strategy

    Creative Systems

    Production Management

    Social Media Strategy + Management

  • Brand Design

    Logo Creation

    Typography

    Color Research

    Tone & Voice

    Brand Positioning

    Identity

    Values

    Positioning

    Storytelling

    Messaging

    Brand Positioning

    Identity

    Values

    Positioning

    Storytelling

    Messaging

  • Pre-Post Production Workflow

    Photo + Video

  • Project/Campaign Management

    Campaign Strategy

  • Creative Vision

    Strategic Alignment

    Concept Development

    Team Management

    Design Management

    Visual Design

  • Content Strategy & Development

    Social Media Strategy