The foundation of your brand identity. This section establishes who you are at your core, what you stand for, and how you connect with your audience. It includes your central narrative and purpose, defines your brand archetype and personality traits, and maps out your target audience with a clear positioning snapshot that differentiates you in the market.

How you communicate across every touchpoint. This section defines your distinctive tone-of-voice with clear guidelines and key phrases, establishes your taglines and slogans, and provides ready-to-use artist bios in short, medium, and long formats tailored for social media, press releases, and streaming platforms.

How your brand looks and feels across all platforms. This section establishes your color palette with usage notes, typography recommendations and hierarchy, logo or wordmark guidelines, and comprehensive photography and video style guidance covering framing, mood, textures, and environments. It also defines wardrobe and styling as a brand asset, detailing signature silhouettes, staple uniform pieces, materials and textures, accessory rules, and how your fits align with (or intentionally break from) your color story to create a recognizable visual identity.

Your playbook for showing up consistently on social media. This section provides platform-specific strategies for TikTok and Instagram, defines your content pillars with example post concepts, outlines do's and don'ts for on-camera presence, including when and how to deploy recurring segments that build community and reinforce your brand personality.

We align on goals, audience, brand, and what social should look like for you. Based on our findings, we will dive in to researching everything we need to build your strategy.

We review your entire social presence & build social recommendations based on our findings.

What to say + what to show guide segmented by goals, so you know exactly how to move people toward conversion without sounding like everyone else.

Your "why you" distilled into one clear sentence, plus messaging guidelines, brand for social notes, and audience targets.

A repeatable set of content formats you can run daily, weekly, or even monthly.

A quick snapshot of 3-5 artists in your lane who are doing social well, with notes on what's working and how to be different.

What numbers to actually watch weekly (and which ones to ignore).

A realistic calendar with prompts, posting cadence, content suggestions, and a simple implementation system so you're not scrambling every day.

A 30-minute call at day 20-25 to troubleshoot, answer questions, or adjust the plan based on early results.